Category Development
If shoppers don't understand your product, they won't bother
Category development takes your category management not one but a couple of steps further.
Taking into consideration shopper insights and route-to-market insights, eMVé Consult can develop a full category vision and a road map to bring this to life on the shop floor.
Understanding shopping barriers, consumer and shopper decision trees, demographic insights, ... will lead to a set of measures that will ultimately bring more sales.
eMVé Consult can help you to define what insights you need to drive a category development project and is able to set up and understand analyses and translate them into key actions, including planogram guidelines, POS guidelines and much more