Category Management

If shoppers can't see your product, they can't buy it

In a category management project it all comes down to creating the ideal situation to grow a category.

Retailer and supplier work closely together to optimize the assortment and maximize the shopper experience. At the end, the shopper finds the choice he/she is looking for and thus is keen to browse and experiment, allowing the retailer and the supplier to sell more.

eMVé Consult has over 20 year experience in category management is can guide you, retailer or FMCG manufacturer, through the entire category management project.